Project Monarch is all about evolution and transformation; a project that was submitted for Innovation award and a Bravo award. The team behind Project Monarch needed help with a 30s animation that helps explain what the project is about in a nutshell.
Using the idea of transformation, we created Peter, a worm that develops into a Monarch butterfly while showing how the process works: using letters and words from the CPS book and transforming into xml codes, which then transformed into butterflies that help patients access information like indications and warnings about the medicine they are getting.