As HFX prepared to launch their next-generation product, HFX IQ 2.0, they sought to extend their existing branding while ensuring the new product stood out as a modern and impactful advancement. The challenge was to balance brand continuity with innovation, delivering a suite of assets that resonated with both healthcare professionals and patients.
To meet the unique needs of HFX IQ 2.0’s launch, we focused on adapting HFX’s existing branding to highlight the product’s enhanced features and benefits.
Key steps in our process included:
- Conducting a deep dive into HFX’s brand guidelines to maintain alignment with their established identity.
- Designing assets that showcased the cutting-edge technology of HFX IQ 2.0 while reinforcing the trust and reliability associated with the HFX brand.
Results:
- Positive Feedback
- Brand Consistency
- Enhanced Engagement
PowerPoint Launch Materials
Logo Design
